Daily aspects of people’s lives are being increasingly touched by digital technology and those without access can be excluded from equal opportunities to education, employment and government services access. Access to internet should be an essential service and can be a key driver for improving social and economic wellbeing. During the pandemic, people with low income who are unable to afford a cell phone, data plan, or internet access suddenly have no way to get the services and resources they require. Food security, doctor’s appointments, mental health counselling, harm reduction supplies, safety, family connections, employment, education, supervised visits and housing all have become a challenge to access for people who have no source of digital connection.
Social connection to one’s community can lead to increased neighbourhood safety, a feeling of community support, strengthened resilience during emergency events, increased volunteering and a stronger sense of community pride.
Canadians with a strong or very strong sense of community belonging are over twice as likely to report that their health is good as compared with people who have a weak or very weak sense of community belonging.
When families are connected, they feel committed to their community and have a sense of “neighbourhood”. Children that stay connected are able to maintain relationships and transition trauma is minimized.
Online advocacy campaigns, anchored around raising awareness or mobilizing political and social support for new legislation, tie together a number of key forces facing our agencies:
These types of campaigns have always served as effective outlets for engagement. They facilitate important conversations, raise visibility for relevant causes, and deepen your relationships with supporters.